Effort Optional is a humor-driven sportswear brand for the athletes of average effort. We make comfortable tees, hoodies, and gear that celebrate rest days, sarcasm, and doing your best… most of the time. Built for those who stretch before Netflix and chase snacks instead of medals — we’re proudly anti-hustle and always team nap.Effort Optional was created for the athletes of average effort — each design is a reminder that doing your best (most of the time) is more than enough.

What we believe:
💤  1. Comfort First, Always.If it’s not soft, we’re not wearing it. Every piece we make is built for real life — lounging, laughing, and occasionally lifting something heavier than the remote.
😂 2. Humor Is Our Sport.We believe the best workout is a good laugh. Our designs remind you not to take fitness (or yourself) too seriously.
✌️ 3. Balance Over Burnout. Life isn’t a race. We celebrate slow mornings, skipped workouts, and finding joy in doing your best — most of the time.
🧠 4. Authentic to the Core.No fake hustle, no forced motivation. Just genuine comfort, clever design, and a community built on real people keeping it real.