What is Effort Optional?
Effort Optional is a humor-first lifestyle brand for people who believe smarter beats harder, chill can still win, and doing less but better is an art form. We make laid-back, sports-inspired apparel for the comfortably unbothered.
Who is Effort Optional for?
Athletes, spectators, couch champions, minimalist maximal-relaxers, and anyone who loves clever humor, vintage design, and not taking life too seriously. If you believe in the minimum effective dose — you’re one of us.
Is EO about being lazy?
Not even close. It’s about skipping what doesn’t matter, protecting your peace, and saving your energy for what actually counts. The right effort > more effort.
Do you really put in no effort?
We put in the exact right effort. Just none of the extra, unnecessary kind.
What products do you offer?
Apparel and accessories with a retro athletic vibe — t-shirts, hats, and everyday gear featuring vintage badges, subtle distressing, collegiate block fonts, and our signature forest green + cream palette.
How do I care for my items?
Machine wash cold, tumble dry low. This keeps prints crisp and that vintage look just right.
What is your return policy?
We accept returns on unworn items within 30 days of delivery. For full details, see our Returns page.
Do you ship internationally?
Yes. Shipping rates and delivery times are calculated at checkout based on location.
Will there be new product drops?
Always. We’re constantly creating. Want early access? Follow us on social or sign up for the newsletter.
Do you offer collaborations or partnerships?
Maybe — if it fits the vibe, feels natural, and isn’t forced. We don’t do try-hard collabs.
Are you hiring, investing, or offering marketing opportunities?
Not at this time. We’re keeping it clean, quiet, and focused.
Do you answer all messages?
We read everything. We respond when it makes sense and the energy is right. Boundaries are the brand.
How can I contact you?
The best way is through our Contact Form or DMs. (We avoid posting email publicly to keep the spam chaos low.)
What are the EO rules to live by?
Comfort First.
Humor is Our Sport.
Balance Over Burnout.
Authentic to the Core.
